Pippa Murray, Pip & Nut

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Pip Murray, 28, is the Founder of the award winning food brand, Pip & Nut (www.pipandnut.com). Pip came up with the concept for the brand in 2013, while eating lots of peanut butter to support her marathon training. She noticed that most of the products on the supermarket shelves were packed full of palm oil and added sugars and realised that there was a gap in the traditional spreads category for a natural nut butter brand that also appealed to a younger demographic.

Following a successful crowd-funding campaign, Pip & Nut launched on to the shelves of Selfridges in January 2015. Since then, the brand has gone from strength to strength, turning over more than £3m in its first full year of trading and is on track to double this in 2017. Pip & Nut is now stocked in over 3,500 stores in the UK and Ireland, including Sainsbury’s, Ocado, Boots, Holland & Barrett and Whole Foods. Pip & Nut was voted in at No.22 in Startups.co.uk’s prestigious Startups 100 2017 – the definitive index of Britain’s best and brightest start-up companies launched in the last three years. Pip has won a host of industry awards, most recently including the Artemis Award at the NatWest everywoman Awards, Young Achiever of the Year at The First Women Awards and the Women in Business Award at theStartups.co.uk 2016 Awards.

Pip & Nut’s mission is to become the nation’s favourite health food brand and has some ambitious plans in the pipeline to help make this happen, including exciting new product development and expansion into new territories.

Tara Sundramoorthi