Anthony Fletcher, Graze
Anthony Fletcher is the CEO of graze.com, the healthy snack brand which designs, manufactures and
sells its snacks both online and offline.
The business has grown to in excess of $100m in revenues within 5 years, making it one of the fastest growing companies in the UK. Along the way it has also built the world’s fastest most accurate snack weighing machine, a postal "brain" which calculates how to get its boxes across the US, the capability to launch a new product within 48 hours and a box folding robot which can fold cardboard in 16 different ways. It has offices in London and Manhattan.
Within this time, he has been responsible for taking the business to the US achieving a $32m run rate in the first year, led the sale of the business to the private equity group Carlyle in 2012 and launched the brand through traditional FMCG channels in UK & US, becoming the fastest selling healthy snack in retailers such as WHSmiths, Sainsbury’s and Boots.
Previously Anthony held various roles at the smoothie business innocent drinks, including Brand Manager and Innovation Manager. He holds a first class degree in Chemistry from Oxford University
and has also undertaken pharmaceutical research in at the Frick Laboratory Princeton.