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Download the agenda here.

This year we have organised an incredible line-up of product pitching sessions. Pitching sessions were extremely popular last year, so for 2017 we have dedicated an entire room for product pitching, so there will be sessions around the clock on both days of Bread & Jam.

Pitching slots are limited so if you would like to pitch, you MUST have a ticket to Bread & Jam. Please note that your ticket to Bread & Jam does not guarantee you a pitching opportunity and sessions are subject to change without prior notice.

Please visit the Pitching Boards in the Marketplace to find out if your application has been successful. If you have missed the application deadline, there will be 'first come, first served' opportunities available for selected retailers on the day. More information about this will be available on the Pitching Boards in the Marketplace.


friday 6th october



Sainsbury's is the second largest chain of supermarkets in the UK, with 16.9% sector share. Founded in 1869 by John James Sainsbury's with a shop in Drury Lane, today Sainsbury's boasts a portfolio of over 1,400 stores nationwide. 

Deadline: midnight 1st October 2017



Selfridges is an iconic chain of high end department stores. Their flagship on London's Oxford Street opened its doors in 1909 and today offers over 10 acres of shopping space. Its legendary food hall hosts all manner of edible treats and yours could be next.

Deadline: midnight 24th September 2017



Tesco is the UK's largest supermarket and the third largest retailer in the world. Founded in 1919 as a group of market stalls, today Tesco has over 3,400 stores nationwide and net income of £54 million. Tesco are sourcing products that are new to market that could be part of future trends. 

Deadline: midnight 24th September 2017


Amazon Fresh

Amazon Fresh launched in London in June 2016, offering more than 130,000 products to consumers in the capital. Major brands as well as local producers are on their books as they take on the supermarkets as a new route to market. 

Deadline: midnight 24th September 2017


Planet Organic

Planet Organic are sourcing: brands that are at any stage of development from concept to final product. Organic preferred but not essential. Absolutely no artificial ingredients or GM. Brands from all categories are welcome, but retail ready only not bulk or foodservice.

Deadline: midnight 24th September 2017


Virgin Trains & Rail Gourmet

Virgin Trains & Rail Gourmet are sourcing snacks and alcohol (no glass). "Here at Virgin Trains East Coast we’re always on the lookout for new, interesting and exciting products that our passengers might not expect to find for sale in The Foodbar!" Onboard Category Development Manager

Deadline: midnight 24th September 2017

Saturday 7th October


Whole Foods Market

Recently acquired by Amazon, Whole Foods Market has been delighting its customers with natural and organic foods for almost four decades. WFM launched in the UK in 2004 and today operates nine outlets nationwide, seven of which are located in London. Join the ranks alongside Pip & Nut, Well & Truly, Savse and more. Check out their Quality Standards to see if you are eligible for their shelves. WFM are sourcing new brands that have not pitched to them before.

Deadline: midnight 24th September 2017



"We’re excited to be attending Bread & Jam where we want to find new, exciting, on-trend products that will set us apart from our competitors." Senior Buying Manager, Ocado

Deadline: midnight 24th September 2017


Oakfield Farm Solutions

Oakfield Farm Solutions is the market leader in the US meal and snack box industry; providing the travel and hospitality sector with high quality snack and meal box solutions. With clients like Delta, Thomson, American Airlines, British Airways and Ryanair, Oakfield Farm Solutions have been leading the way in travel catering since 1977.

They are looking for: all temperature zones: ambient, frozen, chilled; individually wrapped products; single portions; nice branding & storyline.


Dean & Deluca

Be part of Dean & Deluca's launching range as they open the doors of their first European site in Mayfair, London this year. Featured in Hannibal and American Psycho, Dean & Deluca is a renowned New York food emporium looking for exciting new brands for its shelves.

Indie Hour

Are you looking to land your first listing in London? Join us at the very first Indie Hour on Saturday afternoon where you can pitch to independent delis and grocers based in London. Get to know their shops and what they're looking for in a new producer. We will be joined by Melrose & Morgan, The Larder, Bens House, The Grocery, Provisions London, Finks, Eat17, Farm Direct, The Market Place Store, Craved and Goodness Foods. More retailers TBC.

If you are chosen, you will have the opportunity to pitch to all retailers in attendance.